Note
A professor once explained marketing to MBA students using this clever party scenario. Each situation below gives a humorous twist to classic marketing concepts:
Making the Pitch
- Direct Marketing: You see a gorgeous girl at a party. You go up to her and say, “I am rich, marry me.”
- Advertising: You attend a party and your friend goes to a girl, points at you, and says, “He is very rich, marry him.”
- Brand Recognition: The girl walks over to you and says, “You are rich, will you marry me?”
Feedback & Market Limits
- Customer Feedback: You say, “I am very rich, marry me,” and she slaps you.
- Demand and Supply Gap: You say, “I am very rich, marry me,” and she introduces you to her husband.
- Restriction from Entering New Markets: Before you can say, “I am rich, marry me,” your wife arrives.
Next time someone asks you to explain marketing, try this analogy!
